I AM
An Interactive Advertising, Marketing, and Social Media professional with experience managing large projects for major brands using cutting-edge technologies to achieve maximum reach and efficiency.
PROFESSIONAL EXPERIENCE
Digital Campaign Manager
Turner Broadcasting, Atlanta, GA
March 2008 - Present
Oversee creative asset collection and delivery to publishers; manage all third-party adserving relationships; handle campaigns across all of Turner Broadcasting's core networks (incl. TBS, TNT, Cartoon Network, Adult Swim, CNN); manage DSP/RTB media buying, manage social media campaigns through FaceBook; etc.; provide strategic insight, reporting and light analytics; create detailed mock-ups for client networks.
Campaign Specialist
The Weather Channel, Atlanta, GA
May 2007 - March 2008
Trafficked and scheduled interactive ads; processed creatives/tags from advertisers; managed delivery data, campaign optimization, insertion order entry, troubleshooting of delivery issues
* Clients included large agencies and prominent corporations
Director, Account Services
Staten Underground, Atlanta, GA
Oct. 2006 - May 2007
Created and implemented marketing and advertising strategies across different media; coordinated design, production, and installation of signage and displays; purchased outdoor media; created and maintained client relationships
* Clients in various industries: homebuilding, medical billing, law, music, and the arts
Media Specialist
Talking Heads Media,
Atlanta, GA
May 2006 - Oct. 2006
Created and implemented earned-media strategies; composed and distributed press releases; prepared collateral, protocol, and talking-points documents; created and maintained media relationships; researched target audiences
* Clients in various industries: politics, activism, conservation, law, and science/technology
Production Manager
Georgia State University Signal, Atlanta, GA
April 2004 - May 2006
Created print-ready graphics, supervised layout, and performed edits for award-winning weekly University newspaper with on- and off-campus circulation
Freelancer
Nov. 2001 – present
Graphic Designer: Websites, posters, flyers, brochures, and menus for local/regional bands, restaurants, and small businesses.
Strategist: Assist businesses and artists in maximizing exposure through interactive and social media platforms.
Writer: Published works in Performer Magazine, The GSU Signal, Evilsponge, and other independent publications.
Moderator: Forum moderator and technical consultant for GamePolitics.com.
Musician/Composer: skilled writer with experience in digital recording and editing.
* Examples available upon request
EDUCATION
Georgia State University, Atlanta, GA
B.A. in Political Science
- Communications Minor
- 3.8 GPA, Cum Laude with Honors
RELEVANT SKILLS
Computers/Technology
* Expert knowledge of Social Media and publishing platforms including FaceBook, MySpace, Twitter, Wordpress, etc.
* Graphics/Web: Adobe Photoshop, InDesign, Illustrator, Dreamweaver, HTML
* Adserving: DART for Advertisers, DART for Publishers, DoubleClick AdExchange, Google AdWords, Google AdSense, SolBright, Open AdStream, Atlas, various proprietary software
* Audio/Video: Logic, Adobe Premiere; can edit/encode/recode media files easily
* General: Comfortable in both Macintosh and Windows environments
Knowledge & Abilities
* Strong speaking skills; can effectively communicate complex concepts using common every day language
* Detailed knowledge of technology, electronics, pop culture trends, music, digital media, and communication
* Strong communication skills, including the ability to communicate clearly in both written and oral form
* Exceptional organizational skills, including the capacity to handle multiple tasks in high stress situations
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